thinking in reverse

reformer is a Hong Kong based design studio founded by Wai Chan in 2012. Design is not just beauty something, but improves something. By this philosophy, we work passionately to reform our lovely place.


Over 15 years working experiences in design field, we are not only strong in printed graphics, but also familiar in exhibition design from concept development, production to final execution. We highly focuses on typography and publication design, specific to apply our simple but strong concept on branding identity.


In 2017, our work has been entered in Development and Conservation of Lantau Logo Competition, In the past, we also entered in final judging of Muji Award, HKDA Global Design Awards 2013, Kan Tai Keung Design Award 2012, Visual China Group Logo Design Competition Excellence Award, Moleskine Notebook Design Competition, Tissot Stamp Design Competition etc. There are totally not less than 25 awards. Works have been published in Green First!, Branding Element Logos 3, The Design Issue - HKDA Global Design Awards Biennial, PALETTE No.6: Transparent and Animal Graphics, etc.


By our previous experience, we also participated into several large-scale projects like Yahoo! 15 years campaign, Swire Properties, MTR Properties, Business Of Design Week (BODW), Design for Asia Awards (DFAA), Detour, HK Creative Ecologies Exhibition and IDT Expo, etc.

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reformer is ready for any cooperation with no boundary.

Copyright © 2012-2017 reformer.