thinking in reverse

 

reformer is a Hong Kong-based design studio founded by Wai Chan in 2012. Design is not just about beauty, but also improves something. By this philosophy, we work passionately to reform our lovely place.

 

With over 20 years of working experience in the design field, we are not only strong in printed graphics, but also familiar with exhibition design from concept development, production, to final execution. We highly focus on typography and publication design, specifically to apply our simple but strong concept to branding identity.

 

In 2017, our work was entered in the Development and Conservation of Lantau Logo Competition. In the past, we also entered the final judging of Muji Award, HKDA Global Design Awards 2013, Kan Tai Keung Design Award 2012, Visual China Group Logo Design Competition Excellence Award, Moleskine Notebook Design Competition, Tissot Stamp Design Competition, etc. There are totally no less than 25 awards. Works have been published in Green First!, Branding Element Logos 3, The Design Issue - HKDA Global Design Awards Biennial, PALETTE No.6: Transparent and Animal Graphics, etc.

 

By our previous experience, we also participated in several large-scale projects like Yahoo! 15 years campaign, Swire Properties, MTR Properties, Business Of Design Week (BODW), Design for Asia Awards (DFAA), Detour, HK Creative Ecologies Exhibition and IDT Expo, etc.