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Sushi Express

Logo / 2014

The “爭鮮”, part of the name for “Zensen Sushi Express”, is a play on words, meaning “vying for freshness”, which sounds like the phrase “truly fresh,” underscoring the company’s insistence on providing fresh, healthy, safe, and delicious food . The Zensen Sushi Express Group’s brand name reflects our policy of providing “quality food at affordable prices.”

Client: Sushi Express

Agency: reformer

Design Director: Wai Chan

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