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Sushi Express
Logo / 2014
The “爭鮮”, part of the name for “Zensen Sushi Express”, is a play on words, meaning “vying for freshness”, which sounds like the phrase “truly fresh,” underscoring the company’s insistence on providing fresh, healthy, safe, and delicious food . The Zensen Sushi Express Group’s brand name reflects our policy of providing “quality food at affordable prices.”
Client: Sushi Express
Agency: reformer
Design Director: Wai Chan
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